Dive into your Imagination
Project Leader: Annie Crawley
Background
Annie Crawley
In a follow up to her 2006 SOSF funded DVD project Ocean Life, A to Z (aimed at children of 8-10 years old), underwater photographer and film maker Annie Crawley has now released, Dive into your Imagination, focusing on ocean life and marine conservation for a younger audience (4-6 years old).
Aims & objectives
This sharply edited, music-filled and image-driven educational DVD addresses children in both English and Spanish, to optimise its impact. Dive into your Imagination aims to work with children at an impressionable age, spreading a strong conservation message, while simultaneously raising awareness about the work of SOSF.
This DVD has the potential to reach hundreds of thousands of ocean enthusiasts because of the distribution channels developed with the first project; an immediate 75,000 DVDs were picked up and distributed by Reader’s Digest, Scholastic Publishing & PADI, amongst other major outlets. A prominent children’s book publisher also agreed to distribute her work, while in addition to which its also being marketed through scuba associations such as PADI America, PADI International and Scuba Schools International.
This DVD has the potential to reach hundreds of thousands of ocean enthusiasts because of the distribution channels developed with the first project; an immediate 75,000 DVDs were picked up and distributed by Reader’s Digest, Scholastic Publishing & PADI, amongst other major outlets. A prominent children’s book publisher also agreed to distribute her work, while in addition to which its also being marketed through scuba associations such as PADI America, PADI International and Scuba Schools International.
Project Update: 2008
During the past year Annie Crawley continues reaching out, promoting SOSF and the Dive Into Your Imagination DVD series. Through school and public presentations she alone reached more than 15,000 people in the past year.
The Dive Into Your Imagination DVD titles are now featured on the newly launched website: www.DiveIntoYourImagination.com Together, they have won iparenting.com awards. Iparenting.com, Disney Internet Group media property, is a premiere media site focused on parents. Iparenting Media Awards look for the best products in the marketplace for children and then honor them with the most prestigious consumer awards. In addition, the Dive Into Your Imagination series marketing team is working on the teacher and library trades, getting the Dive Into Your Imagination and SOSF products in school and public libraries throughout the United States. In addition, the team continues to look for alternative marketing programs and develop ways to get the DVD series and activity books into an online platform utilizing web 2.0, www.kidthing.com.
The Dive Into Your Imagination activity kits will be completed by December 2009. Dive Into Your Imagination aims to work with children at an impressionable age, spreading a strong conservation message, while simultaneously raising awareness about the work of SOSF. Through Annie Crawley’s dedication to creating programs that parents and teachers can share with their children, the DiveIntoYourImagination.com website features scientists from around the world, many who have received grants from the SOSF. Annie Crawley continues to remain dedicated to creating entertaining education to reach our youth so they will fall in love with the ocean.
The Dive Into Your Imagination DVD titles are now featured on the newly launched website: www.DiveIntoYourImagination.com Together, they have won iparenting.com awards. Iparenting.com, Disney Internet Group media property, is a premiere media site focused on parents. Iparenting Media Awards look for the best products in the marketplace for children and then honor them with the most prestigious consumer awards. In addition, the Dive Into Your Imagination series marketing team is working on the teacher and library trades, getting the Dive Into Your Imagination and SOSF products in school and public libraries throughout the United States. In addition, the team continues to look for alternative marketing programs and develop ways to get the DVD series and activity books into an online platform utilizing web 2.0, www.kidthing.com.
The Dive Into Your Imagination activity kits will be completed by December 2009. Dive Into Your Imagination aims to work with children at an impressionable age, spreading a strong conservation message, while simultaneously raising awareness about the work of SOSF. Through Annie Crawley’s dedication to creating programs that parents and teachers can share with their children, the DiveIntoYourImagination.com website features scientists from around the world, many who have received grants from the SOSF. Annie Crawley continues to remain dedicated to creating entertaining education to reach our youth so they will fall in love with the ocean.